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8 02, 2011

Keiser University Graphic Design Class Creates Logo for Big Brothers Big Sisters of Palm Beach and Martin Counties Fundraisers

By | February 8th, 2011|Categories: News|0 Comments

For Immediate Release
Contact: Kara Thornberry
kthornberry@mentorbig.org
Phone: 772-283-8373

Keiser University Graphic Design Class Creates Logo for Big Brothers Big Sisters of Palm Beach and Martin Counties Fundraisers

Stuart, FL (February 2, 2011) – Big Brothers Big Sisters of Palm Beach and Martin Counties has a new logo for their upcoming fundraisers thanks to the creativity of a Keiser University graphic design class.

“The logos are wonderful! They’re colorful and creative- exactly what we were looking for,” said Aleisha Garcia, Development Associate for Big Brothers Big Sisters of Palm Beach and Martin Counties (BBBS). “The students did a fantastic job and we’re thrilled with the results!”

BBBS has two major fundraisers scheduled for April 5th 2011 at Evergreen Golf Club in Palm City. The Big Tournament, a golf tournament sponsored by Bayview Construction, will begin at 12:30pm. The Big Taste, BBBS’ annual culinary event sponsored by Fox Wackeen will open at 5:00pm that same day. Proceeds from these events will benefit Big Brothers Big Sisters of Palm Beach and Martin Counties and the programs they provide to local children.

“The Big Taste is always a fantastic event,” said Mel Nobel, chairman of The Big Taste Committee and Board Chair for BBBS. “We look forward to it every year. This year we hope to engage more than 30 restaurants and over 1,200 attendees.”

“Keiser University is excited to support Big Brothers Big Sisters of Palm Beach and Martin Counties,” said Keiser University President Gary Vonk. “Big Brothers Big Sisters does so much for children in need in our community, and we’re glad to help in any way we can. In addition, this project is great for our students- it gives them an opportunity to develop a product for a ‘client’ in a real-world environment.”

The logo designs can be seen on the event websites: www.thebigtournament.com and www.thebigtaste.net. Tickets and registration for these events are also available at these sites.

About Big Brothers Big Sisters of Palm Beach and Martin Counties

BBBS provides at-risk children ages 6-18 with volunteer mentors who serve as positive role models. Since 1986 the organization has provided mentors to children in Martin County and since July 2010 in Palm Beach County.

Big Brothers Big Sisters of America (BBBSA) recognized the Martin County organization in 2007 as one of the 35 best performing agencies nationwide. BBBSA recognized CEO Bill Bee as “CEO of the Year – Small Agency Category” in 2007. South Florida Business Leader Magazine ranked BBBS Martin County in 2009 as one of the top 100 South Florida small businesses. Visit www.MentorBig.org to learn more.

About Keiser University

Keiser University is Florida’s leading statewide provider of career-focused, postsecondary education and is regionally accredited by the Commission on Colleges of the Southern Association of Colleges and Schools. Keiser University serves approximately 18,000 students seeking associate, bachelor’s, master’s and doctoral degrees in over 50 high demand degree programs at its 15 campuses and through its online, Graduate School and College of Golf divisions. Keiser University’s educational reach extends globally through its international programs including the Latin Division, a cooperative agreement in the Eastern European nation of Moldova, and a campus in Shanghai, China.

21 01, 2011

Top 100 Small Business Award

By | January 21st, 2011|Categories: News|0 Comments

For Immediate Release

Contact: Kara Thornberry

kthornberry@mentorbig.org

Phone: 772-283-8373

Big Brothers Big Sisters of Palm Beach and Martin Counties Selected by Business Leader Media’s Top 100 South Florida Small Businesses

Stuart, FL (January 20, 2011)- Big Brothers Big Sisters of Palm Beach and Martin Counties, Inc is proud to be listed in the Business Leader Media’s Top 100 South Florida Small Businesses again this year.

Big Brothers Big Sisters of Palm Beach and Martin Counties (BBBS) was selected for this honor in 2009 and again in 2010. Business Leader Media, publishers of the South Florida Business Leader Magazine, selected winners from across South Florida from companies with fewer than 100 employees. Each company’s revenue growth, business achievement, and community involvement were also evaluated.

“We sincerely appreciate this recognition,” said BBBS President/CEO Bill Bee. “Receiving this award from the business sector is a great achievement for Big Brothers Big Sisters of Palm Beach and Martin Counties. It’s important for nonprofits to be included as businesses and evaluated with our peers. While our mission and nonprofit status may make us a little different, charities are businesses and economic engines.”

Big Brothers Big Sisters of Palm Beach and Martin Counties began their expansion process into Palm Beach County in July of 2010. The nonprofit is expecting mammoth growth in the next year in revenues, staff and children served.

When asked why his organization is being selected, Mr. Bee pointed to the dedication of his staff and board. “We simply couldn’t undertake an expansion of this size without an incredible staff and board in place. I’m proud to be working with these talented and dedicated people every day. My board consists of some of the finest business and corporate leaders in our area and we are working together to achieve our goal of providing caring adult mentors to children in need in our community.”

Bill Bee will accept this award on behalf of Big Brothers Big Sisters of Palm Beach and Martin Counties, Inc at the Top 100 Small Business luncheon scheduled for January 31st at the Intercontinental Hotel Doral, Doral Florida.

About Big Brothers Big Sisters of Palm Beach and Martin Counties

BBBS provides at-risk children ages 6-18 with volunteer mentors who serve as positive role models. Since 1986, the organization has provided mentors to children in Martin County and since July 2010 in Palm Beach County.

Big Brothers Big Sisters of America (BBBSA) recognized the Martin County organization in 2007 as one of the 35 best performing agencies nationwide. BBBSA recognized CEO Bill Bee as “CEO of the Year – Small Agency Category” in 2007. South Florida Business Leader Magazine ranked BBBS Martin County in 2009 and again in 2010 as one of the top 100 South Florida small businesses. Visit www.MentorBig.org to learn more.

14 01, 2011

Start Something!

By | January 14th, 2011|Categories: Uncategorized|0 Comments

Visit http://www.bizjournals.com/southflorida/blog/giving_guide/2011/01/big-brothers-can-you-spare-a-dime.html for the original article!

By Susan Miller, South Florida Business Journal

There’s much to be said for being a nonprofit that’s been around for more than 100 years.

For one thing, a lot of people have probably heard about your mission. But, there’s also a downside to that longevity.

By holding tight to the past and failing to update their message, many nonprofits have created fundraising challenges and discovered that, in order to survive, they must come up with ways to speak to a new generation of donors.

Now, for the first time since its founding more than 100 years ago, Big Brothers and Big Sisters of America is doing something it has never done before: It’s asking for money.

As part of National Mentoring Month, the organization known for its mentors has launched a campaign dubbed Start Something, which highlights the “life-changing impact” a mentor can have, but also points out that there is a dollar figure attached to that mentor.

While mentors aren’t paid, there is a cost associated with their training, background checks and monitoring.

“This isn’t about putting a volunteer and child together and saying ‘bye-bye, have a good time,’” said Ana Cedeno, CEO of Big Brothers Big Sisters of Broward County.

Cedeno, who sits on the national marketing committee for BBBS of America, said the new message unveiled this week was two years in the planning.

The need to update the organization’s message was what Cedeno calls “an a-ha moment of realizing we weren’t doing a better job, or a more global job of reaching out. A lot of folks didn’t understand that what we do takes funds.”

William Bee, CEO of Big Brothers Big Sisters of Palm Beach and Martin Counties, said the reality is that nonprofits are businesses, and it takes money to operate a business.

“This forces us to become more focused on the capacity to raise funds,” he said.

That’s particularly true for his affiliate, which last year took over some of the services offered by Big Brothers and Big Sisters of Palm Beach County after it filed for Chapter 7.

So, not only does he face the challenge of adding services, but he’s doing it from scratch.

For Bee, the challenge is “in forming long-term relationships and re-establishing the credibility of what we do,” he said.

But, the new BBBS campaign is not just about donors, it’s also a call to action in a way that will resonate with an audience that, more often than not, is getting its messages through social media channels.

“We are rebranding so that people know about the life-changing results,” said Mack Koonce, VP and COO of BBBS of America.

He said the organization was looking to create a brand that works in social media and is easy to grasp.

“Branding is a different thing in this Internet world and the way people connect,” he said. “You want to build on your strengths and legacy, [but] at the same time you have to transform and change to stay relevant, so it’s a balance of holding on to the things that make us an iconic brand, while at the same time being new and fresh and relevant.”

BBBS of America isn’t alone

Last month, I wrote that, after 160 years, the YMCA decided it was time for a makeover and would the “MCA” from its name as part of a rebranding effort.

Like BBBS of America, the YMCA’s rebranding is a jumping-off point to letting people know there are costs associated with the services they provide, and there is a need for donations.

I don’t doubt that, as fundraising becomes increasingly more difficult, nonprofits’ survival will be based on their ability to come up with new ways to engage donors.

Read more: Big Brothers: Can you spare a dime? | South Florida Business Journal

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