For Immediate Release
Contact: Kara Thornberry
Stuart, FL (February 28, 2011)-Neiman Marcus stores across the country helped raise over $175,000 for Big Brothers Big Sisters of America this holiday season. Through an in-store promotion from December 7-10 customers were invited to donate $25 to Big Brothers Big Sisters. In return, customers received a $50 gift card to Neiman Marcus. Proceeds were divided between the national and local organizations based on the location of each store. Neiman Marcus of Boca Raton and Neiman Marcus of Palm Beach both participated on behalf of Big Brothers Big Sisters of Palm Beach and Martin Counties.
“We are excited to work with such a fantastic company,” said William Bee, President and CEO of Big Brothers Big Sisters of Palm Beach and Martin Counties. “Everyone we spoke with was helpful and accommodating. We were invited to present at each store’s staff meeting to explain how our programs work and the impact we have on the lives of children in our community. Without the support of local business partners like Neiman Marcus we could not provide our much needed services.”
“Big Brothers Big Sisters is a fantastic charity, and we’re glad we could help,” said Lauren Johnson, Public Relations Manager for Neiman Marcus in Boca Town Center. “Our staff and customers were very receptive to the program. Who doesn’t love an opportunity to help local children while getting a gift?”
“Palm Beach has historically been a very generous community,” said Marilyn Connor, Public Relations Manager for Neiman Marcus in Palm Beach. “We were happy to continue that tradition this holiday season.”
About Big Brothers Big Sisters of Palm Beach and Martin Counties
BBBS provides at-risk children ages 6-18 with volunteer mentors who serve as positive role models. Since 1986, the organization has provided mentors to children in Martin County and since July 2010 in Palm Beach County. Big Brothers Big Sisters of America (BBBSA) recognized the Martin County organization in 2007 as one of the 35 best performing agencies nationwide. BBBSA recognized CEO Bill Bee as “CEO of the Year – Small Agency Category” in 2007. South Florida Business Leader Magazine ranked BBBS Martin County in 2009 and again in 2010 as one of the top 100 South Florida small businesses. Visit www.MentorBig.org to learn more.